The origin and meaning of "Tone It Down Taupe" in Autism Awareness
What is the meaning of "Tone It Down Taupe" in Autism Awareness
The phrase "Tone it down taupe" has become a powerful symbol within the autism community since the early 2010s, highlighting the ongoing dialogue about how Autism is understood and represented. This phrase originated as a critique of the typical portrayal of Autism, particularly Autism Speaks' use of blue in their "Light it up blue" campaign.
Online research credits 'Lia' as the original author of the phrase "Tone it down taupe" sometime in early 2013 (see Neurodivergent K's blog "Radical Neurodivergence Speaking").
Tone it down. Tone down the fear rhetoric. Tone down the alarmism. It is not necessary to light anything blue to show support and love for an autistic individual-that can be accomplished by, well, actually supporting autistic people.
The color debate: Taupe vs Blue
Autism awareness has long been associated with the color blue, primarily due to historical "Light it up blue" campaigns spearheaded by organizations like Autism Speaks. While blue is often seen as calming and neutral, many in the autistic community have criticized its use. They argue that blue—and other muted colors like taupe—represent a desire to "tone down" the traits and behaviors linked with Autism. This reflects a broader societal discomfort with neurodiversity and a preference for making autistic individuals conform to neurotypical standards.
Christa Holmans, known as the Neurodivergent Rebel, critiques Autism Awareness Month, particularly its association with "fear-mongering" campaigns like "Light It Up Blue," which perpetuate negative stereotypes about Autism. Holmans emphasizes the importance of accepting Autism as a lifelong identity rather than something to be "fixed." They advocate for supporting autistic voices and rejecting campaigns that paint Autism in a negative light. Instead, they encourage participation in movements like #OurGoldenMoment and #RedInstead, which celebrate neurodiversity.
Read the full article and explore further to deepen your understanding: The PROBLEM with Autism Awareness Month – why Autistic people urge you not to Light Up Blue
"Tone It Down Taupe": a satirical response
"Tone it down, taupe" is a satirical phrase that critiques the approaches of campaigns like "Light It Up Blue." It points out the tendency to dilute or soften discussions about Autism to make them more acceptable to the general public; instead of embracing the full range of what it means to be autistic—including traits that may be challenging or misunderstood—some awareness campaigns offer a "toned down" version that doesn't fully capture the authentic experiences of autistic individuals.
Moving from Awareness to Acceptance
The phrase "tone it down, taupe" also captures the shift within the autism community from mere awareness to genuine acceptance. Awareness campaigns often focus on educating people about Autism as a condition. Still, they can unintentionally reinforce the idea that Autism is something to be fixed or cured. Acceptance, on the other hand, means embracing autistic individuals as they are, with all their unique strengths and challenges.
The call to "tone it down taupe" is a call to reject muted and watered-down representations of Autism. Instead, it encourages society to celebrate the vibrant and diverse experiences of autistic individuals. It's about moving beyond just being aware of Autism and taking meaningful steps toward creating a world where autistic people are fully accepted and included.
"Tone it down taupe" - more than a catchy phrase
"Tone it down taupe" is more than just a catchy phrase; it's a meaningful critique of how Autism has been traditionally portrayed and a call for a more inclusive and accepting approach. It reminds us that Autism should not be muted or toned down to meet societal expectations. Instead, we should embrace the full spectrum of neurodiversity, recognizing and celebrating the unique contributions that autistic individuals bring to our world.
