Red Instead

Wear Red Instead – Support Autism Acceptance

Stand in solidarity with the Autistic community with our Red Instead collection. Featuring striking red infinity symbols and bold designs, our clothing and accessories celebrate autism acceptance and promote the Red Instead movement. Unlike traditional awareness campaigns, Wear Red Instead represents true inclusion, neurodiversity, and a shift from outdated narratives.

What Does Red Instead Mean?

Red Instead is a movement that advocates for autism acceptance rather than awareness. The color red symbolizes love, passion, and strength, aligning with the values of neurodiversity and embracing Autistic identity.

Why Wear Red Instead?

Join the Autistic community in rejecting outdated symbols and messages. Red Instead challenges the blue campaign historically associated with Autism Speaks and replaces it with a movement centered on true acceptance and empowerment. Wearing red on World Autism Day and throughout Autism Acceptance Month shows your support for neurodivergent voices and helps shift the focus from awareness to meaningful inclusion.

The Meaning Behind Red Instead

In many cultures, red represents power, courage, and change—exactly what the Red Instead movement stands for. It signifies moving beyond stereotypes and misinformation, embracing the full spectrum of neurodiversity, and uplifting Autistic individuals. On social media, the hashtag #RedInstead amplifies this message, uniting advocates worldwide.

Rejecting Blue – A Step Toward Acceptance

The "light it up blue" campaign was built on outdated perspectives that fail to reflect the diverse and authentic experiences of Autistic individuals. By choosing Red Instead, you support a movement that values acceptance over awareness, support over stigma, and inclusion over exclusion. Many also choose to Light it up Gold as another symbol of autism acceptance.

Be Part of the Red Instead Movement

Wearing red isn't just a fashion statement—it's a declaration of support for the Autistic community. Explore our Red Instead collection and make a meaningful impact by promoting neurodiversity, acceptance, and inclusion.

Shop now and wear your support with autism pride!